Marketing Expertise You Can Hire

How my 30+ years international B2B marketing experience can help you achieve your goals. What do you need to accomplish?

"I need better texts"

Your customers focus on their goals. I will deliver convincing, exciting arguments: quantified value that will make you and your customers succeed.

In these videos I created tangible benefits for industry customers. Listen to the value proposition and read the on-screen data: Video 1 / Video 2.

"I need to promote new products

Customers inform themselves nowadays and often their research results in a buying decision. That’s why your product launch campaign needs to be very visible, attractive and highly relevant to their needs.

I created and delivered this product launch campaign. Consisting of product brochures, online content, a social media campaign, 360° VR videos, events, sales collateral and the videos shown 1/2 above.

I will prepare marketing campaigns of all sizes. Also, I will plan, execute and control the entire marketing campaigns for you.

"I need to start sustainability communication"

All stakeholders want to understand your sustainability program and environmental impact. I will create and execute a complete communications plan with deliverables to reach them all.

In this sustainability campaign I defined the communication strategy, led the key messaging creation and delivered online content, the social media campaign, management interviews (CEO/CSO), events participation (Chair/CSO) and established partnership networking.

"I need a small business website"

You need to focus on your business and not on building websites. Agencies are often expensive. I have built and operated websites of all sizes for my own use for over 20 years and managed many large websites and online ecosystems for all the companies I worked for.

I will build you an attractive website that meets exactly your business goals and your user’s needs. I will be your personal workbench, always accessible and you don’t have to pay the overhead of an entire agency.

"I need to have a marketing plan"

As a marketing executive in large matrix organizations for various key industries, I built and executed marketing plans for over 30 years.

I will structure and deliver a comprehensive marketing plan that will deliver vital and profitable leads into your inbox.

"I want to have a strategy for my marketing function"

You invest into a marketing function to generate additional value. Mostly more profitable leads but also an improved reputation and brand equity.

How marketing achieves these goals needs careful planning and alignment with the overall strategy and goals and with all functions.

I will create a strategy map with tangible objectives, gap analysis and course of action to close those gaps and to achieve those objectives.

"I want my marketing to become more digital"

Everything you find here on this website (and the connected digital channels and ecosystem) should prove that I am immersed in digital for decades. I also co-founded an industrial digital innovation lab where dozens of digital experts were hired. Building and leading digital marketing functions is my core responsibility for the past 10 years.

I will assess and propose how digital marketing could make you thrive.

"I need a program leader for a major web re-design project"

Websites and Intranets require a major overhaul or upgrade every once in a while. I have successfully managed such large scale projects in the past and will successfully lead your teams, agencies and project.

"I want a captivating story for my product"

Stories are the oldest form of sharing emotions. Trade is the oldest form of exchanging value. Marketing storytelling can bring it all together and speak right to the human side of the buyer.

I will create product stories that inspire, move and add heart into the leads. My examples of emotional storytelling: Beauty & Care Product Story / Travel & Service Story / Marketing & Business Story / Job Opportunity Story.

“I need someone who can hire/lead a marketing unit/team”

In my 30+ years in marketing leadership functions I hired dozens of marketing professionals and developed them as to their ambitions and fit for company goals. To this day they attest to me as a leader.

I will hire, develop and lead any marketing team successfully.

“I want to reposition and renew a brand or brand portfolio”

“Your brand is what people say about you when you're not in the room.” -Jeff Bezos (Amazon founder)

Since the world keeps changing, so do your customers as well as your offerings and their perception in the public domain.

I will help to review, reposition and rejuvenate your brand(s). For complex rebranding projects there would be additional partners required that I can gladly identify, deploy, align and manage.

“I need to establish a market and competitive intelligence process”

After doing exactly that in large chemical and life science corporations (at the same time leading and supporting competitive intelligence associations as board director and president, event host, workshop leader) I also co-authored White Papers and books on the matter.

I understand a thing or two about starting and running Market and Competitive Intelligence functions and would be thrilled to help.

“I am looking for a marketing trainer”

Not only have I continually acquired and applied marketing skills throughout 30+ years. I also always trained and upgraded my teams. For the last 8 years I have given marketing lectures to new startup founders and entrepreneurs twice a year within their state-funded learning programs.

I will up-skill your marketing team and colleagues on specific marketing methods or the entire marketing process universe.

Above examples are a small selection of my proven b2b marketing successes. Throughout my career I acquired acute skills in leading, managing and operating marketing projects and teams.