Citations and Content Disclaimer
Disclaimer and Citations to the Marketing and Business Glossary and Terms
This collection of Marketing and Business Glossary, Terminology and Terms contains this site’s owner(s) own expressions and definition as well as content and extracts expressively permitted for use at this site and its predecessor and affiliated sites and content outlets.
Citations and sources
Jens Thieme - author and owner of thie.me and various predecessor entities such as markintell.com, marketingpractitioners.com, marketingpractitioners.org, opportunis.com. opportunis.ch, insightologist.com.
Jens Thieme - former president, board member and content owner of swisscia.org and swissintell.org - the non-profit Swiss Competitive Intelligence Association.
Jens Thieme - former board member, committee chair, annual event host, and author of scip.org - the global non-profit Strategic and Competitive Intelligence Association.
Vernon Prior (operating as Prior Knowledge) link - link was a leading practitioner in competitive intelligence (CI) and knowledge management (KM). Over numerous years he presented training programs in Australia, Brazil, Brunei, Hong Kong, India, Japan, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and the United Arab Emirates.
His comprehensive Glossary of Terms used in Competitive Intelligence and Knowledge Management is widely available online, including at the following sites: www.knowledgeboard.com, www.markintell.com, www.adler-ls.com, www.quantumiii.co.uk, www.quantum3.co.za, www.mindshifts.com.au, www.intellonet.com, www.scip.org, and www.swisscia.org - some of which are predecessor entities to thie.me and/or received expressed permission by Vernon Prior - link - link.
The Marketing section contains some ai-generated content. Some of the examples are fictional creations, and the statistics, quotations, and examples provided are for illustrative purposes only. Quotations and testimonials are inspired by the mentioned literature and adapted to fit the context of this guide.
The following list of sources references some of the training and source material of the ai agents that generated some of the raw content for glossary pages and terms descriptions.
Sources for the Marketing section:
Harvard Business Review: www.hbr.org
McKinsey & Company: www.mckinsey.com
Gartner Marketing: www.gartner.com/marketing
HubSpot. "Understanding the Sales Funnel." Accessed May 30, 2023.
DigitalMarketer. "The Ultimate Guide to Marketing Funnels." Accessed May 30, 2023.
Salesforce: https://www.salesforce.com/blog/
Joe Pulizzi, Founder of Content Marketing Institute: https://www.joepulizzi.com/
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
"How to Measure Anything in Digital Marketing" by Douglas W. Hubbard and Peter Sebel
"Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know" by Mark Jeffery
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
Institute of Directors. (2021). Business Strategy Guide: Using the Ansoff Matrix. Retrieved from https://www.iod.com/Portals/0/PDFs/Campaigns%20and%20Reports/Chartered%20Director/2021/Chartered-Director-Business-Strategy-Guide-Using-the-Ansoff-Matrix.pdf
McKinsey & Company. (2018). Growing brands in the digital age.
Edelman. (2019). B2B brands and the untapped potential of social purpose.
HubSpot. "Understanding the Sales Funnel." Accessed May 30, 2023.
DigitalMarketer. "The Ultimate Guide to Marketing Funnels." Accessed May 30, 2023.
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
"How to Measure Anything in Digital Marketing" by Douglas W. Hubbard and Peter Sebel
"Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know" by Mark Jeffery
Koller, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
Institute of Directors. (2021). Business Strategy Guide: Using the Ansoff Matrix. Retrieved from https://www.iod.com/Portals/0/PDFs/Campaigns%20and%20Reports/Chartered%20Director/2021/Chartered-Director-Business-Strategy-Guide-Using-the-Ansoff-Matrix.pdf
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
"How to Measure Anything in Digital Marketing" by Douglas W. Hubbard and Peter Sebel
"Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know" by Mark Jeffery
Sources for the Stasi stories section:
*Graphic artwork throughout the website is ai-generated with Midjourney / Photography across the website is my own